Blockbuster again targets Netflix, readies streaming service

Former home entertainment heavyweight Blockbuster is preparing to unveil a new streaming media service later today that will aim to take a bite out of Netflix’s future. While the company has made no official announcements at this point, invitations to a 1:00 p.m. Eastern press conference refer to a new service that is a “stream come true.”�This is not the first time Blockbuster has chased Netflix in an effort to save its faltering business. The company introduced its “Total Access” service years ago ? a spitting image of the DVD rentals-by-mail service that made Netflix the giant it is today ? but the lack of a compelling argument and a string of terrible policy changes takes us to where we

Source: http://feedproxy.google.com/~r/TheBoyGeniusReport/~3/yudrSl8DSR4/

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