Samsung marketing boss: Consumers should be obsessed with Samsung, not Apple

Samsung’s new run of television commercials is the start of a wider effort to make the company’s products the apple of the U.S. consumer’s eye. The ads, which mock iPhone users for their obsession with Apple products, attempt to present Samsung as the smarter, cooler alternative. On a larger scale however, Samsung is hoping to create a fundamental shift in the way its products are viewed by consumers.�”Especially in U.S., people are obsessed with Apple,” head of Samsung marketing Younghee�Lee told AllThingsD in a recent interview. “It?s time to change people?s attention.” Lee is looking to shift consumers’ obsession to the East, and to figure out�”how I can engage with consumers from the bottom of their heart, and not just

Source: http://www.bgr.com/2012/01/30/samsung-marketing-boss-consumers-should-be-obsessed-with-samsung-not-apple/

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