Retailers failing shoppers, smartphones could be the answer

You are not alone if you walk into brick and mortar stores to check out a product only to turn around and buy it online later. According to a new study from Retrevo, 66% of all shoppers and 78% of smartphone owners “look at a product in a store” and then purchase the product online from a different outlet. Consumer electronics stores are taking the biggest hit; 58% of smartphone owners decide to buy products first spotted in a store online. Retrevo suggests that is because consumers feel overwhelmed with the amount of products on display. 53% of the respondents who walked into a retail electronics store could not decide what to buy. 30% of those shoppers said it was

Source: http://www.bgr.com/2011/10/19/retailers-failing-shoppers-smartphones-could-be-the-answer/

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